This simple stool evokes the styling of Italian designer, Achille Castiglioni. His Sella chair is a bit out of reach for most of us — especially at £336. Designer, Aldo Parise, created this chair using Everyday bikes retro cruiser saddle and pieces from Home Depot. The base is lemon oil stained poplar. In all it adds up to $40 of material.
Paris Associates has started working on a new indie rock radio station broadcasting through the Montreal Ottawa corridor. La Fac (Fabrique d'Arts Commerciaux) is in the middle of it's CRTC license application for an FM station that focus on indie rock and hip-hop â€” a first in both Montreal and Ottawa. "The time is now," says Paris Assoc marketing director Jen McInty. Creative director Aldo Parise goes on to say, "Montreal has become the center of indie rock in Canada and only one band gets played on local airwaves. La Fac plans to change that."
We just opened the door. They jumped out the window. Paris Associates has been getting some really great news lately. Two of our long time clients have been awarded honors in recent months.
Community magazine Reflet de SociÃ©tÃ©, which we helped in its recent redesign has received a design award from the Association of Community Magazines. But that's not all. They were recently awarded the Magazine of the Year by Magazines Quebec.
And then there is The Franchise. This on-air sports show on CJLO (1690 am Montreal) has been working hard to push the boundaries of MMA and local sports reporting. After a year on air they have be voted into the Montreal Mirror's Best of Montreal in the category of Best Local Radio Show. This honorable mention is the first wave of accolades hosts Gary Whittaker and Nick Murdocco are set to win.
Expanding on the course work Paris Associates is doing, Magazines Canada has commissioned creative director, Aldo Parise to develop an editorial design seminar. This intensive one-day workshop explores the use of editorial flow, colour, grid systems and typography as tools for creating contrast and recharging the look of your magazine. In these tough economic times, how can you stand out in the crowd? Regardless of your budget, by focusing on solid design, you can create stronger layouts and more eye-catching covers â€” keeping readers hooked. You can get more info at the Magazines Canada site. (this seminar is offered in French)
We work quite a bit with content management systems like Joomla and Wordpress. It's sometimes difficult to find good templates you can adapt for clients. The Magazine Basic at Bavotasan.com is a tight Wordpress template.
In order to keep up with the fast-changing world of Creative Commons, Paris Associates site, August Project, is expanding it's editorial and coverage of the commons. Set to relaunch in May 2009, it will allow for the upload of CC videos, photos and illustrations.
When Magazines Canada asked us to develop a seminar on monetizing web site and web 2.0, Creative Director Aldo Parise jumped at the chance. "There are a lot of misconceptions about analytics and how to generate revenue on an editorial based site or blog. It's much easier than it sounds." Web Weekend Montreal is an intensive, hands-on marketing program designed specifically for magazine publishers!
- Leverage the power of digital media
- Cost your online ventures
- Market your brand more effectively
- Utilize the latest tools for measurement and analysis
- Build online communities
- Increase your online revenue streams
The 2 day seminar is being held in French at Dawson College. Click here to download the brochure.
We've put all the collective on the redesign of Tidings, Canada's Food & Wine Magazine. Now Canada's largest food and wine magazine â€” with close to 120,000 readers per issue â€” Tidings is looking to revamp not only its logo but all the interior pages of their print magazine. Knee deep in font selection, grid suggestions and organizing image placements, the whole group plans the launch the redesigned issue during what is traditionally the biggest issue of the year â€” October's Maverick Chefs issue. Look for it on newsstands.
After a rough start solicting books from design and editorial firms in Montreal, Edmonton, Toronto, San Diego and Chicago, we're happy to report some success. We've been able to donate over $800 in graphic design, photography and typography books to various community libraries in Montreal, Edmonton and Chicago. We'd like to thank Azure, CMYK Design, Windham Partners, Insound, Playboy and Stark Photography for their help and generous donations.
When online DVD retailer, Oddity Cinema, was looking for a new identity, the Associates decided to take it one odd step further. We proposed starting a rich-media PDF custom magazine to help promote their growing line of DVDs and Oddity Cinema Magazine was born. After having created their promotional plan and new logo, Paris Associates put together an editorial style guide as well as the initial magazine design and art direction.
Putting together a dual language magazine is tough. With the subtle nuances in the translation between English and French, you need a keen eye to make sure sentences don't come out jumbled. Paris Associates creative director, Aldo Parise, got the call. As translation editor, he worked closely with the Toronto and Montreal editors to give Designlines a sharp voice.
Because of it's wide range of clients, Paris Associates has always has a large appetite for quality pictures. After producing shoot after shoot, we started to see a pattern emerging â€” we can sell these pictures. So we set up an Istockphoto site for August Photography to provide a wide range of images produced over the years to the royalty free community.