New Sound for Montreal/Ottawa

Paris Associates has started working on a new indie rock radio station broadcasting through the Montreal Ottawa corridor. La Fac (Fabrique d'Arts Commerciaux) is in the middle of it's CRTC license application for an FM station that focus on indie rock and hip-hop — a first in both Montreal and Ottawa. "The time is now," says Paris Assoc marketing director Jen McInty. Creative director Aldo Parise goes on to say, "Montreal has become the center of indie rock in Canada and only one band gets played on local airwaves. La Fac plans to change that."

Franchise Gets BOMed

We just opened the door. They jumped out the window. Paris Associates has been getting some really great news lately. Two of our long time clients have been awarded honors in recent months.

Community magazine Reflet de Société, which we helped in its recent redesign has received a design award from the Association of Community Magazines. But that's not all. They were recently awarded the Magazine of the Year by Magazines Quebec.

And then there is The Franchise. This on-air sports show on CJLO (1690 am Montreal) has been working hard to push the boundaries of MMA and local sports reporting. After a year on air they have be voted into the Montreal Mirror's Best of Montreal in the category of Best Local Radio Show. This honorable mention is the first wave of accolades hosts Gary Whittaker and Nick Murdocco are set to win.

Design Intensive 2009

Expanding on the course work Paris Associates is doing, Magazines Canada has commissioned creative director, Aldo Parise to develop an editorial design seminar. This intensive one-day workshop explores the use of editorial flow, colour, grid systems and typography as tools for creating contrast and recharging the look of your magazine. In these tough economic times, how can you stand out in the crowd? Regardless of your budget, by focusing on solid design, you can create stronger layouts and more eye-catching covers — keeping readers hooked. You can get more info at the Magazines Canada site. (this seminar is offered in French)

Web Weekend Montreal

When Magazines Canada asked us to develop a seminar on monetizing web site and web 2.0, Creative Director Aldo Parise jumped at the chance. "There are a lot of misconceptions about analytics and how to generate revenue on an editorial based site or blog. It's much easier than it sounds." Web Weekend Montreal is an intensive, hands-on marketing program designed specifically for magazine publishers!

Learn to:

  • Leverage the power of digital media
  • Cost your online ventures
  • Market your brand more effectively
  • Utilize the latest tools for measurement and analysis
  • Build online communities
  • Increase your online revenue streams

The 2 day seminar is being held in French at Dawson College. Click here to download the brochure.

Good Tidings

We've put all the collective on the redesign of Tidings, Canada's Food & Wine Magazine. Now Canada's largest food and wine magazine — with close to 120,000 readers per issue — Tidings is looking to revamp not only its logo but all the interior pages of their print magazine. Knee deep in font selection, grid suggestions and organizing image placements, the whole group plans the launch the redesigned issue during what is traditionally the biggest issue of the year — October's Maverick Chefs issue. Look for it on newsstands.

School of Thought

After a rough start solicting books from design and editorial firms in Montreal, Edmonton, Toronto, San Diego and Chicago, we're happy to report some success. We've been able to donate over $800 in graphic design, photography and typography books to various community libraries in Montreal, Edmonton and Chicago. We'd like to thank Azure, CMYK Design, Windham Partners, Insound, Playboy and Stark Photography for their help and generous donations.

Oddity Gets a Magazine

When online DVD retailer, Oddity Cinema, was looking for a new identity, the Associates decided to take it one odd step further. We proposed starting a rich-media PDF custom magazine to help promote their growing line of DVDs and Oddity Cinema Magazine was born. After having created their promotional plan and new logo, Paris Associates put together an editorial style guide as well as the initial magazine design and art direction.